First, I like the look of her blog … but (and I have to be ruthlessly honest here) I’m not quite sure why ! It’s clean and sleek and not too cluttered. Always good things in my humble opinion. But whenever I visit, there’s a logical part to my mind that says, “That header shouldn’t work …”

But it does ! I don’t know why, but I love it !

Second, the content is great. It’s written in a lovely, conversational style that I find very engaging. More importantly, there’s good value there too.

Third, it’s clear from reading her posts that she’s really “getting” what Alex Jeffreys is teaching his students. Not only does she discuss this, but she also describes what she’s learned and how she’s applied it.

Which brings me to the “clincher”.  As a confirmed tech-head, I am a bit loath to even countenance the idea of outsourcing the workings of my blog, my “baby”. But I realise that as my internet business grows, this is something that I will probably have to consider in the longer term.

So when I read today’s winner’s article about outsourcing via eLance, I was naturally intrigued and ultimately reassured. Not only does she explain the why’s and wherefore’s, she also explains how she went about it and the results that she got (which we can now see so clearly). She even gives us a recommendation.

So for all of these reasons, today’s winner is Karen Kalata for her post about outsourcing on karenkalata.com.

Congratulations Karen, your award badge will be with you soon !