Time to move up a gear …
July 30th, 2009
Tonight sees the next live session with Alex Jeffreys as part of his Marketing With Alex 2.0 training program. This session will be all about social media, and frankly, I can’t wait for this.
I like to think that, as a fully qualified “old git”, I am reasonably well up on the landscape of the internet. After all, I have had email since 1993 (lol) and have been tinkering with my own web sites for several years. But by and large, the various social media have passed me by. I’m not quite sure why this is so – even my 80 year old uncle is on Facebook ! But anyway, although I know that there is a lot of marketing activity using it, I’m not entirely sure how it’s done.
Or how effective it is. In my mind, this is the crucial point. Too often, internet marketing is subject to The Emperor’s New Clothes syndrome i.e. there’s a lot of fuss made when, in actual fact, there’s not a lot there !
But the mere fact that Alex is spending an evening talking to us about it tells me that this isn’t the case and that there’s stuff in there that we really need to learn.
At the moment, it seems to me that the main reason for utilising these channels is two-fold. First, to establish and build a relationship. I don’t know who it was that first coined the term “relationship marketing”, but it seems to me that they knew what they were talking about !
Secondly, you want to use these channels and the relationship that you’ve built, to get people back to your web site and/or blog. And with the blog, you can continue to build and strengthen that relationship. And when people know you and trust you, they’re more likely to act on your suggestions.
I know that one of my fellow students got something of a “Twitter-slap” this week because he posted something that some of his followers objected to. To be honest, it wasn’t a big proportion of his total following, so obviously, a whole lot more people didn’t object than did ! But as I told him at the time, you can’t please all of the people all of the time.
We agreed that you can’t be too indiscriminate with what you tweet. And if you do have a mishap like that, you need to be flexible enough to adjust your tactics if needs be.
But what do I know ? At the moment, I am a real social media newb, so I’ll be very interested to see what Alex comes up with and then how I can implement it !
And I think this point in our training represents a landmark. Most of us have our blogs set up and most of us have our “PPP” as well. (If you’re not sure what that is, please click here.) After learning about social media, we should be in a position to really start driving traffic to these. So I think it’s time to rev up and change gear !
Categories: General
Did you get a sneak preview of module 4, Roger? Sounds to me like you have a pretty good grasp.
Hi Roger,
What a great post, a primer before Alex’s call tonight! And it seems like you do have your feet wet with social media. You were one of the first few people that I have linked with.
I’ll be back to visit more often, now that I know you’re here.
Take care,
Karen
Well guys, I think what I’ve said seems obvious at a high-level, but of course I’ll defer to the expertise of somebody like Alex. I feel that I need to get up to speed on the specifics.
It sounds like Alex is following the 80-20 rule in the webinar … and I’m loving it