Feedburner – get blog posts by email

July 22nd, 2009

Did anybody spot the difference in the look of rog-blog in the last couple of days or so ?

If you haven’t noticed, I’m referring to the box in the sidebar to the right. I’ve signed up with Feedburner, which is a part of Google. (How did we ever manage without them ?)

Feedburner is a nifty service that will hook in to your blog’s RSS feed and then send it via email to subscribers. Typically, these are people that prefer to have content delivered by email, or who maybe can’t reach blogs directly through their browser because they’re behind a firewall that prohibits access. I guess it also means that you could read the blog content offline after you’ve downloaded it on to your email client like Outlook, Thunderbird, or whichever program you use.

From the blogger’s point of view, Feedburner can also provide you with all sorts of stats about what’s happening to your feed. I have to admit that I haven’t even checked these yet, but I look forward to seeing how popular this facility becomes.

If you’re a blogger, you may want to look in to Feedburner so that you can provide another way for people to get your blog content.

Why not try it out now ?

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Categories: General

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Comments Feed2 Comments

  1. Rod Macbeth

    I’m kind of on the fence on this. On one hand we’re providing an alternative way to provide content to our readers. On the other we are driving people away from our site. If they can read our posts in their email why drop by for a visit?

  2. Roger

    Fair question Rod – right now, the way I look at it is that it does two things:

    1. It’s another way of reaching people which they may prefer – see my comments on firewalls and off-line readers.
    2. Once a reader knows that they want to hear what you have to say, you can “push” content to them rather than try to “pull” them to your site. This gets around the “Rats, I didn’t have time to check out that guy’s blog … oh well !” syndrome or the “Where is that site again, I meant to bookmark it ?” effect. Or (dare I say it) the, “This guy never updates his blog !” scenario. Even if you don’t do it that often, when you do get around to it, Feedburner subscribers will be told about it !

    I guess the trick is to have other stuff on your blog that does actually bring them back e.g. sign-ups for offers, ebooks, etc.

    The jury is still out on this one. I’ll see how things develop over time. Anybody else using Feedburner ?

    Roger

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