Blog Of The Day – day 4

August 3rd, 2009

After yesterday’s huge post that brought us up to speed on Blog Of The Day winners, I can now get in to the routine of posting just one winner every day until the end of the competition.

I have to confess that when I came up with this idea, I already had two or three blogs in mind as significant. But in each case the reasons were different … as I said when I announced the awards, my criteria are entirely subjective. And as I have been surfing some of my fellow Marketing With Alex 2.0 student blogs over the weekend, I find myself placing different blogs in to different categories in my mind, like Gil in the Dogged Persistence Until The Problem Was Solved category and Shirley in the Grace Under Pressure category.

Well today’s winner would be up-front in the Getting Out Of The Comfort Zone category. Why ?

Well because he’s been very open about the fact that he was uncomfortable about something that he felt that he really needed to do – and that was to make a video to place on his blog. I guess this decision came as a result of watching Maria Andros’s session with Alex Jeffreys as part of his training programme (something that I still need to catch up with !)

But he did it. OK, it may not be the kind of highly polished, super quality production that Maria turns out, but it does the job more than well enough – if my first “to camera” video is half as good, I’ll be over the moon.

But most importantly of all, what’s totally clear from what you see is that it’s authentically him.

He’s honest about how difficult he finds the situation, both on the video and in his written words, but he’s engaging and he gets his message over very clearly. And yesterday he posted an interesting follow-up piece in which he also talks about his plans for Alex’s video competition.